As a decently heavy user, conference season has always meant one thing- stressing about battery life and finding the charging station.
Any active digital marketing person is familiar with the issue. In today’s mobile-first world, the phone is arguably the most important device in the marketers’ toolkit. Battery life is the only spec that matters, at least to me and others active on social media. Click To Tweet
We’ve all been there: Spend a lot of money to attend major conferences with the aggressive goal of networking, tweeting, learning, expanding opportunities, and securing new business. Inevitably, after collecting your badge, the charging station becomes your default landmark.
Sure, there are those who walk the floor with appendages, aka external battery packs, but how many can you jam into your bag?
That was me until about a month ago when Huawei sent me their newest flagship phone the Huawei Mate 10 Pro.
They posed me with the following challenge: Use the phone, record your experiences, and tell us how long the battery lasts.
Since I’ve never been one to turn down a challenge and timing was around the conference season in Israel, I decided to put the Mate 10 pro to the test.
TL:DR the Mate 10 Pro has completely removed my battery anxiety, even during conferences.
In one week in February, I attended two major conferences in Israel and the Mate 10 Pro didn’t disappoint and allowed me to enjoy the conference.
Jerusalem based OurCrowd hosted its annual summit, which drew approximately 10,000 attendees from 90 countries. It’s certainly the largest hi-tech event in Israel and probably biggest equity crowdfunding event in the world.
Israel hosted its 24th annual International Mediterranean Tourism Market, the official and only professional exhibition for the tourism trade market in Israel, which brings over 20,000 people from over 40 countries.
Two solid events filled with potential to drain a phone battery.
While many were charging up, I was still at 60-70% with the Mate10 Pro. The phone gave me a chance to network, snap pics, take notes, do business, without the worries of battery life.
I laughed at people with external chargers and standing at charging station pic.twitter.com/QfbWUdxjoZ
— Mordecai Holtz (@mordecaiholtz) February 1, 2018
How did Huawei do it?
Well, the Mate10 Pro is packed with a massive 4000mAh battery.
When I did have to charge this beast of a phone the HUAWEI SuperCharge technology was back at 100%, 90 minutes later!
Again, proof with two examples SuperCharge
Saturday Night, February 3rd: 99%
Normal usage all day Sunday into Monday morning.
Recharge Monday Morning
10:31 10% | 10:51 44%| 10:59 60%| 11:03 73% | 11:10 83% | 11:53 99%| 11:57 100%
Tuesday Night, February 6
6:23pm charge 8% | 6:30 23%| 6:40 42% | 6:46 52% | 7:01 72% | ~7:35 100%
While the SuperCharger means you’ll have to carry that specific charger to benefit from its speed, you’ll be networking like a pro while everyone else is standing eagerly waiting for their phone to reach 20%. What do the numbers 31, 29, 28, and 33 have in common??
Those are the hours between charges of my Mate 10 Pro. Yup, after one week, I only charged the Mate10 Pro only four times(!!!!).
You might say, well I didn’t use the phone a lot or I tricked the system somehow.
Nope, here’s a screenshot of my battery usage between charges to prove it and part of a conversation on Twitter from February 1 (the first day I had the Mate 10 Pro)
I'm at 52% it's 8:20
— Mordecai Holtz (@mordecaiholtz) February 1, 2018
It finally died 32 hours later pic.twitter.com/7IbnL1bOgW
— Mordecai Holtz (@mordecaiholtz) February 2, 2018
So the Mate10 Pro has a Solid Battery, Big Deal?
It’s a very big deal.
Today, any power user would tell you that the most important feature of a mobile device is indeed the battery life. Click To TweetThe big screens, superfast processors and super demanding apps that come with every phone mean that the battery needs to be strong or the device is dead before lunchtime.
What good is an impressive camera, high-res display if the phone can’t last, right?
Sure, in the past consumers chose form, design, and style over power. Today, as mobile becomes the default device for most consumers and as innovation evolves, endurance is critical.
There are some critics that may say that battery life isn’t important. To them, I’d say, yeah right.
But if processor or camera is important, the Huawei Mate10 Pro is also packed with some solid specs in these categories.
Kirin 970 Chipset and AI
Today’s mobile devices are armed with impressive processing power. Today, phones demand it since its being used as a mini-computer. The phone is expected to maintain a solid 4G connection, stream data, videos, GPS, web, not to mention making calls. A powerful chipset is especially important if you’re planning to use your phone to manage multiple tasks at the same time.
Huawei has been designing its mobile chipsets since 2009. The Huawei Mate 10 series features the company’s own Kirin chip, which is the company’s latest eight-core CPU and especially made NPU (neural processing unit) enhances the performance of the device and allows for optimized Artificial Intelligence (AI) features.
Where Processing and AI Meet
In September 2017, I had the opportunity to learn about the Kirin 970, prior to the Mate10 Pro launch. The Kirin 970 processor is the first of its kind to include artificial intelligence baked into the chip.
Mobile AI = On-Device AI + Cloud AI
As artificial intelligence is the clearly the future of mobile devices, it’s quickly taking center stage in the handset market.
As Li Changzhu, VP of the Handsets Product Line, stated in September:
“Artificial intelligence will place heavy demands on computing performance, energy efficiency, and device-cloud synergy. Meeting these demands and creating a better intelligent experience will take a synthesis of capabilities across both chipsets and the cloud.”
That’s the vision behind Kirin 970.
What does AI in a phone actually mean?
The Mate 10 Pro learns and, ultimately, predicts usage patterns to make your phone meet YOUR needs by tweaking applications. As part of this, the AI- backed Mate 10 will also know when to shut down unneeded processes to save battery and avoid performance degradation over time. This is a tough feature to test since it usually takes a while for the NPU to learn behavior patterns. After about month of usage, my Mate 10 Pro is still at optimal speed and performance.
During my conference test, I thoroughly enjoyed the solid 6GB of RAM, some might view this as overkill, but paired with the Kirin chipset, I found the phone to be performing strongly with every task. Multi-tab web browsing was fast, apps, videos, and games opened within milliseconds. On the rare occasion that I actually used the phone to make a call, they were solid, no dropped calls.
Battery Check, Processing Check, What Else You Got?
The company’s partnership with Leica continues to shine on the Mate 10 Pro.
The rear camera is made up of two sensors: a 12-megapixel, f/1.6 aperture, RGB color lens with optical image stabilization, plus a 20-megapixel, f/1.6 aperture monochrome lens. Working together they offer a 2x optical zoom, a bokeh portrait mode, and if you choose to go monochrome, there’s no need to filter those black and white pictures.
The results are simply impressive.
The Mate 10 Pro’s NPU with image recognition capabilities, can detect what image you’re trying to capture and automatically changes the settings to optimize the quality of the final picture.
To be fair, I understand the tech and it certainly sounds cool, but can I really tell the difference? It was definitely reassuring that the phone accurately displayed the icon 100% of the time. Kind of tough to argue with the tech, which saves me time and effort.
After my first day with the Mate 10 Pro, I joined my family for dinner at a restaurant. I ordered one of my favorite dishes shakshuka and figured this would be a great time to test the camera.
Here’s the detailed Mate 10 Pro camera of the shakshuka vs my daughter’s iPhone 6 Plus. Notice how the camera automatically blurs the non-essentials? It highlighted the bubbling dish.
While I didn’t need this feature during my conference test, I’m pretty sure any entrepreneur could appreciate it. Most entrepreneurs need to be ready for a presentation at any given moment. For public speakers, last minute changes to your deck are expected. The challenge is finding the right combination of wires and solutions.
Clearly, Huawei had the new digital entrepreneur in mind when creating this feature.
In most cases, when trying to rig up your phone to a big screen involves many wires, docks, dongles, and stress.
A simple USB-C to HDMI cable, about $10, will transform your Huawei Mate 10 Pro into a solid replacement for a tablet or laptop. Once connected, you’re in full productivity mode with a device that operates faster and smarter than a PC. You can also use the smartphone and Desktop mode simultaneously so it’s operating twice as strong and you can connect
In her experience with this feature, Marsha Collier a digital marketing legend said that “Microsoft Office products work well on the phone and it’s easy to use them on a larger screen….but can’t wait until I use, the phone to present a PowerPoint when I’m speaking by tapping the screen. (By the way, the phone knows that you’re presenting, and won’t interrupt with notifications).”
Imagine showing your great pictures to your family by simply connecting your phone to their massive TV.
Mate 10 Pro vs iPhone X
If you’re still not convinced? Looking to learn how the Huawei Mate 10 Pro performs against one of its biggest rivals, check out Diana Adams’ detailed review of both devices.
It’s hard to truly distinguish the features, specs, and uniqueness of today’s mobile phones. They’re all solid devices and offer a positive user experience. What I enjoyed about the Huawei Mate 10 Pro the company focused on small, simple core issues that today’s user face. Namely, the battery life, desktop display, and AI and actually improved the final product to be sleek, super-fast, and smart.