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Why is Disney Looking to Buy Twitter?

  Social media is often compared to being at a cocktail party. At this party, users have to be active, engage and add value.   Well, this party just got a lot more interesting.   Rumors are high that Twitter is on the verge of acquisition. Which companies are interested in buying this social media platform […]

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A Review of TalkWalker: From Social Monitoring to Business Intelligence

  Brands want to master digital marketing. They want to know and manage what’s being said about their brand, both good and bad. The bottom line is they want to see ROI. In order to truly grasp digital, brands need to listen, engage, create and empower. Digital doesn’t work when content is pushed without a […]

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Understanding the Real ROI of Social Media: The Report and a Review

  Social media and digital marketing is everywhere. Any brand attempting to promote, engage, and connect with their target audience in today’s day and age is using social media to market to their constituents. While only 10 years old, social media has become a catalyst in restoring the one to one relationship between brands and […]

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