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It takes a City: How Twitter helped change the global perception of Jerusalem #tbexjlm

  How did Jerusalem, a city so rich with history and charged with bias, change popular opinion? How a conversation on Twitter spawned an international conference of influential travel bloggers in Jerusalem. When you think about Jerusalem do you imagine it as a city that is vibrant or sexy?  This is a story that spans […]

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Why is Disney Looking to Buy Twitter?

  Social media is often compared to being at a cocktail party. At this party, users have to be active, engage and add value.   Well, this party just got a lot more interesting.   Rumors are high that Twitter is on the verge of acquisition. Which companies are interested in buying this social media platform […]

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A Review of TalkWalker: From Social Monitoring to Business Intelligence

  Brands want to master digital marketing. They want to know and manage what’s being said about their brand, both good and bad. The bottom line is they want to see ROI. In order to truly grasp digital, brands need to listen, engage, create and empower. Digital doesn’t work when content is pushed without a […]

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