Being Social in a Digital World

Social. Digital. Strategy. Content. Speaker. Mentor

It takes a City:  How Twitter helped change the global perception of Jerusalem #tbexjlm

It takes a City: How Twitter helped change the global perception of Jerusalem #tbexjlm

  How did Jerusalem, a city so rich with history and charged with bias, change popular opinion? How a conversation on Twitter spawned an international conference of influential travel bloggers in Jerusalem. When you think about Jerusalem do you imagine it as a city that is vibrant or sexy?  This is a story that spansRead more about It takes a City: How Twitter helped change the global perception of Jerusalem #tbexjlm[…]

A Review of TalkWalker: From Social Monitoring to Business Intelligence

A Review of TalkWalker: From Social Monitoring to Business Intelligence

  Brands want to master digital marketing. They want to know and manage what’s being said about their brand, both good and bad. The bottom line is they want to see ROI. In order to truly grasp digital, brands need to listen, engage, create and empower. Digital doesn’t work when content is pushed without aRead more about A Review of TalkWalker: From Social Monitoring to Business Intelligence[…]