“Happy” in Jerusalem: Mobilizing the #madeinjlem Start-up Community

    While Tel Aviv proudly boasts to be Israel’s startup capital, over the past two years, Jerusalem has been claiming its lion share of the market.  To date, more than 300 start-ups across a range of industries proudly proclaim the nation’s capital as their home. The vibrant Jerusalem startup scene is unified under the [...]

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Snapchat for non-profits II: I told you how, here’s why?

A few weeks ago, I wrote a post offering tips about how non-profit organizations can integrate Snapchat to their social media marketing and engagement strategy. With all the sharing and reach the post received, several mentors and industry leaders offered some valuable feedback that boils down to “great suggestions, but you never answered the bigger [...]

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A Summary of #SMXIsrael 2014: Be Real, Sharable, & Social

  This was my first time attending #SMXIsrael, arguably the primary search engine marketing conference in Israel. The session-packed conference featured some excellent speakers who covered the gamut of  industry issues confronting marketers after a year filled with changes. The main topics covered included link building tactics, social media techniques for some of the major [...]

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