A Review of TalkWalker: From Social Monitoring to Business Intelligence

  Brands want to master digital marketing. They want to know and manage what’s being said about their brand, both good and bad. The bottom line is they want to see ROI. In order to truly grasp digital, brands need to listen, engage, create and empower. Digital doesn’t work when content is pushed without a […]

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Understanding the Real ROI of Social Media: The Report and a Review

  Social media and digital marketing is everywhere. Any brand attempting to promote, engage, and connect with their target audience in today’s day and age is using social media to market to their constituents. While only 10 years old, social media has become a catalyst in restoring the one to one relationship between brands and […]

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Interview with Industry Leaders: Lilach Bullock

  It’s been a while since my last interview with an industry leader (last one was with Emily Thomas). While I enjoy interviewing industry leaders any time, this one has been ‘cooking’ for over two years (!!) and honestly the one that I’ve been looking forward to publishing for a long time. I hope that […]

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