What two cashiers taught me about customer service, brand loyalty & repeat business!

Yesterday, after a day spent traveling across Israel to meet with new clients, I stopped in a local mall to do some grocery shopping. As a marketer and as someone who is hyper-sensitive to the brand/customer interaction, I’m always on the lookout for brands that exemplify either side of the customer service coin. Two stories, [...]

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“Happy” in Jerusalem: Mobilizing the #madeinjlem Start-up Community

    While Tel Aviv proudly boasts to be Israel’s startup capital, over the past two years, Jerusalem has been claiming its lion share of the market.  To date, more than 300 start-ups across a range of industries proudly proclaim the nation’s capital as their home. The vibrant Jerusalem startup scene is unified under the [...]

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Snapchat for non-profits II: I told you how, here’s why?

A few weeks ago, I wrote a post offering tips about how non-profit organizations can integrate Snapchat to their social media marketing and engagement strategy. With all the sharing and reach the post received, several mentors and industry leaders offered some valuable feedback that boils down to “great suggestions, but you never answered the bigger [...]

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