Understanding the Real ROI of Social Media: The Report and a Review

  Social media and digital marketing is everywhere. Any brand attempting to promote, engage, and connect with their target audience in today’s day and age is using social media to market to their constituents. While only 10 years old, social media has become a catalyst in restoring the one to one relationship between brands and […]

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Interview with Industry Leaders: Lilach Bullock

  It’s been a while since my last interview with an industry leader (last one was with Emily Thomas). While I enjoy interviewing industry leaders any time, this one has been ‘cooking’ for over two years (!!) and honestly the one that I’ve been looking forward to publishing for a long time. I hope that […]

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Literally Can’t Even Comment on Snapchat’s New Series

  If you haven’t heard yet, Snapchat has released its first scripted episode of Literally Can’t Even series today. Yes, in typical fashion it will be gone by tomorrow (February 1). Luckily, a few fellow social media and digital marketing people recorded this epic launch to preserve the otherwise ephemeral piece of content. The series, […]

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